How to maximize impact by optimizing neon sign size

Published March 30, 2023

Neon sign sizes: Why they matter and how to get them right?

Neon signs have been a favored choice for businesses, events, and home adornment for several decades. These signs are alluring, multifaceted, and adaptable, enabling one to fashion a one-of-a-kind and unforgettable exhibition that mirrors their personality and brand. One of the most significant features of crafting a bespoke neon sign is selecting the appropriate size.

Image source:
Image source:

Within this conglomerate page, we will delve into the subject of neon sign sizes and expound on why they are crucial for your project. Regardless of whether you are creating a neon sign for your business’s facade, a special event, or your personal area, comprehending the importance of neon sign sizes can aid you in designing a more effective and impactful masterpiece. Therefore, let us delve deeper into the cosmos of neon sign sizes together.

This is chapter 8 in the neon sign library

The importance of choosing the right size for your neon sign

Image source:
Image source:

When it comes to designing a custom neon sign, choosing the appropriate size is a pivotal step that can have a significant impact on the overall impression it creates. The size of a neon sign is a multifaceted element that can affect its visibility, effectiveness, and aesthetic appeal. Despite its seemingly minor nature, the size of a neon sign plays an indispensable role in achieving the desired impact for your business or event.

The size of a neon sign can substantially impact its aesthetic appeal. The appropriateness of the size depends on its compatibility with the surrounding environment. If the neon sign is too small, it may not stand out and easily blend in with the surrounding environment, resulting in it being overlooked. On the other hand, if it is too big, it may dominate the environment and appear out of place. Therefore, determining the appropriate size of a neon sign is a critical consideration to ensure its aesthetic appeal.

Another essential aspect to consider when selecting the size of a neon sign is its functionality. The primary purpose of a neon sign is to grab attention and convey a message or brand identity, making visibility a key consideration. If the neon sign is too small, it may not be easily visible from a distance or under poor lighting conditions, resulting in it failing to serve its intended purpose. Thus, the size of a neon sign should be suitable for the location and lighting conditions to ensure its effectiveness.

In the realm of neon sign production, not only do aesthetics and functionality play a role in determining the final cost, but the size of the sign itself can also have a significant impact on the price point. The procurement of additional materials and labor necessitated by larger signs ultimately leads to a more substantial financial investment. However, strategic consideration of the appropriate size of your neon sign can, in fact, result in a judicious financial decision. A neon sign of optimal size can yield improved visibility, enhanced impact, and ultimately, an augmented return on investment.

Learn more: Why are glass neon signs WORTH it? All you need to know.

Factors to consider when choosing the size of your neon sign

Image source:
Image source:

When embarking on the selection process of a neon sign size, various factors need to be considered to ensure optimal visibility, effectiveness, and budget-friendliness. One of the primary determinants is the location of the sign, which can be either indoors, such as in a store or event, or outdoors.

Depending on the viewing distance, the size of the neon sign can also vary. For instance, if the sign is viewed from a distance, a larger size would be appropriate to ensure visibility to drivers and pedestrians. On the other hand, if the sign will be viewed up close, such as in a small store or at a wedding reception, a smaller size may suffice.

The message conveyed by the neon sign is also a critical consideration when choosing the sign’s size. If the message is complex, includes a lot of text, or incorporates intricate graphics, a larger size may be necessary to guarantee legibility and effectiveness. Conversely, if the message is simple and straightforward, a smaller size may be adequate.

It is also important to factor in the budget when selecting the size of a neon sign. Generally, larger signs cost more than smaller ones, meaning that the size of the sign needs to be balanced with the budget. It is also worth noting that the complexity of the design and the number of colors used can affect the sign’s price.

To gain a better understanding of how these factors can influence the optimal size of a neon sign, several examples and case studies can be analyzed. For instance, a car dealership seeking to draw attention from a busy highway may require a large outdoor sign, whereas a boutique store looking to enhance its interior decor may only require a small indoor sign. Similarly, a neon sign with lots of text and graphics may necessitate a larger size for maximum impact, while a sign with a simple logo or message may work well in a smaller size.

Common sizes of neon signs

When it pertains to neon signs, an array of frequently utilized sizes exist that are conducive to diverse settings. From minute to colossal, each has its own distinct utilization and purpose. For instance, petite neon signs are typically employed for interior designing and embellishment, whereas more sizable signs are frequently employed for advertising and publicizing in outdoor environments.

Some of the most prevalent sizes for neon signs encompass 12 inches by 24 inches, 18 inches by 24 inches, and 24 inches by 24 inches. These sizes possess versatility and can be employed for a multitude of purposes, such as storefront signage, directional signs, and interior decor.

Whilst these customary sizes can serve as an exceptional foundation for bespoke designs, further customization can transpire to suit specific requirements and prerequisites. For example, if one necessitates a neon sign that is more expansive or petite than standard sizes, collaboration with a neon sign store that caters to custom sizes can transpire. Furthermore, distinct shapes, hues, and fonts can be opted for to concoct a neon sign that is distinctively idiosyncratic and personalized.

How to choose the right size for a neon sign for your wedding

Image source:
Image source:

One key consideration when choosing neon sign size for weddings or events is the location where the sign will be displayed. Whether it serves as a photo backdrop, table decor, or directional sign, the size of the neon sign must align with the available space and intended purpose to enhance the aesthetic appeal.

Moreover, the viewing distance plays a crucial role in determining the ideal size of the neon sign. For instance, if the neon sign is intended to be viewed from afar, such as a directional sign, it should be prominent enough to catch the eye without straining it. However, if the sign is meant to be viewed up close, such as a photo backdrop or table decor, a smaller size could be ideal.

The message conveyed by the neon sign is equally significant when selecting the appropriate size. A shorter, simpler message could suffice with a smaller sign, while a larger sign could be necessary to ensure complex, detailed messages are easily read and understood.

Lastly, budget is an essential factor that individuals must consider when choosing neon sign size for weddings or events. Opting for larger signs may result in higher costs, so a balance between the desired size and available budget is necessary.

To assist in selecting the ideal neon sign size for weddings or events, individuals should follow the following tips and guidelines:

  1. Consider the location of the sign and choose an appropriate size that complements the space and serves the intended purpose.
  2. Take into account the viewing distance and select a size that is easily visible from the intended vantage point.
  3. Evaluate the message and select a size that accommodates its length and complexity.
  4. Strike a balance between desired size and available budget.

By incorporating these tips and adhering to these guidelines, individuals can confidently select the ideal neon sign size and enhance the aesthetic appeal of their weddings or events with a memorable and impactful addition.

Learn more: Looking for unique decor? Try these 30+ NEON SIGN IDEAS!

The ultimate tool for customizing neon sign sizes

Are you, perchance, vexed by the arduous process of ordering bespoke neon signs? Fret not, for we have fashioned an innovative app that expedites the ordering process and augments the customer experience.

Image source:
Image source:

Our avant-garde Neon Sign Customizer app affords neon sign vendors and their patrons the ability to customize neon sign dimensions with consummate ease, from the convenience of their personal computer or mobile phone.

  • With our app, customers can seamlessly tailor the size of their neon sign, selecting from a comprehensive array of options that suit their particular requisites and exigencies.
  • Moreover, they can pursue the changes they make to their neon sign design and price in real-time on the website, empowering them to make well-informed decisions and guaranteeing the perfect fit for their space.
  • No more interminable email exchanges or phone calls; clients can simply utilize our app to customize their neon sign and place their order.

Our app not only streamlines the ordering process but also economizes time and labor for both the patron and the neon sign vendor. This, in turn, enables the neon sign vendor to process orders more efficiently, resulting in expedited turnaround times and more contented clients.

Let me see it!


Neon signs are undeniably an integral aspect of any business or event that yearns for attention and visibility. As we have thoroughly deliberated, choosing the perfect size for a neon sign can exert a momentous influence on its overall effectiveness and aesthetic appeal. With the factors we have expounded in mind, it is imperative to exercise caution and make an informed decision when selecting the size of your neon sign.

We suggest you peruse our website for a wealth of additional resources and invaluable information about custom neon signs and how our app can aid you in bringing your creative vision to fruition. Do not hesitate to reach out to us for further assistance or to test-drive our app today.

We created a Shopify app which allows customers to create and purchase their very own custom neon signs on your Shopify store.

Neon sign customiser preview image Lets try it out

Comes with a 14 day free trial and easy setup for beginners.


From the blog

Uncover expert insights, industry trends, and actionable tips in our blog to enhance your online sign business.

View All Blogs